The Balancing Act: Video Storytelling

Creating a compelling video story requires juggling a wide range of skills. On the technical side, you need to manage audio, anticipate lighting conditions, and decide how and when to use movement, just to name a few. At the same time, you’re focused on the story itself, checking in on your on-camera subjects, and ensuring you’re capturing everything you’ll need for a strong edit.
All of this happens in real time, so you’re constantly making decisions, troubleshooting, managing expectations, and staying calm under pressure. It’s a lot to handle.
After several years of navigating this balancing act, I’ve picked up several practical strategies for planning ahead and meeting your goals. We’ll explore those, especially as video storytelling continues to evolve. And just as importantly, we’ll talk about how to care for yourself in the middle of it all.